Engaging with Fashion: Perspectives on Communication, Education and Business. Series: At the Interface / Probing the Boundaries, Volume: 112
Editors: Federica Carlotto and Natalie McCreesh
Natalie’s current academic research interests are focused on Fashion Psychology, Fashion Identity, Fashion Theory, Body Image and Tattooing, Fashion Communication and Consumption.
Natalie has a multidisciplinary academic background spanning life sciences and fashion history / communication. Gaining a PhD from The University of Manchester researching hair and material fibres from ancient human and textile remains. Her research interests have focused upon human interaction and views of the self, which has been pursued in both historical and modern areas of fashion Nature.com
Natalie joined Sheffield Hallam University 2016-2019 as Senior Lecturer in Fashion Management & Communication, she was Course Leader for MA Fashion Management & Communication and has been acting Course Leader for BA (Hons) Fashion Management & Communication.
Prior to joining Sheffield Hallam University Natalie was Lecturer in Fashion Industry at the University of Huddersfield. Before moving into full time academia Natalie contributed to a range of courses as Associate Lecturer at Manchester Metropolitan University, The University of Manchester and Nottingham Trent University, where she lectured in Fibre & Textile Analysis, Archaeological textiles & personal appearance and more recently Fashion Communication & Promotion, Fashion Marketing, Fashion Theory, Fashion Blogging & Bloggers.
Natalie also has a keen interest in Fashion Psychology and Sustainable Fashion developed working as Postdoctoral Research Associate for the TRANSFER project at The University of Sheffield and London College of Fashion. The ‘TRading Approaches to Nurturing Sustainable consumption in Fashion and Energy Retail’ project was a knowledge exchange venture funded by the Economic and Social Research Council (ESRC) addressing issues of sustainability within the fashion and energy retail sectors Project-Transfer.com.
Natalie is keen to take on consultancy projects, she was appointed Academic Research Consultant for the Arts Council England (ACE) funded project entitled ‘The Cinderella Syndrome: Displaying shoes in museums’ with Northampton Museums and Art Gallery. Natalie contributed to a multi-disciplinary project which addressed the problems with displaying shoes in museums and retail from a practical and theoretical angle. The study discussed socio-psychological effects of boundary, social perceptions and cultural associations and the effect this has on consumers when they interpret physical display, be this in museum or retail environments The Cinderella Syndrome.
In addition to academic pursuits Natalie has vast experience working in the fashion industry with collaboration and consultations for well-known fashion brands such as TJX Europe (TK Maxx), All Saints, Vivienne Westwood and Spartoo. Natalie has worked as a columnist with Style etc. Magazine and Things & Ink Magazine and features writer for various publications such as The Conversation, The Independent, Love/Hate Zine, She is Fierce magazine. Natalie has also been a keen fashion blogger for award winning Fashion Pearls of Wisdom blog.