Initiated by the TRANSFER (Trading Approaches to Nurturing Sustainable consumption in Fashion and Energy Retail) project research focused on the knowledge exchange of sustainable fashion is currently being evaluated and applied to other areas to promote sustainability in the fashion industry. This innovative project forms partnerships with external agencies from the fashion and energy industries to forge a network and test ideas and theories for promoting sustainability to consumers through the assessment of consumer buying behaviours (ESRC retail sector initiative funded, The University of Sheffield / University of the Arts, London College of Fashion).
Academic team – The University of Sheffield Dr Chris Jones, Dr Natalie McCreesh, Prof Lenny Koh; University of the Arts London Prof Helen Storey, Mr Alex McIntosh, Prof Dilys Williams
Find out more http://www.project-transfer.group.shef.ac.uk/
Natalie C. McCreesh 